Ruminations and recipes from a small kitchen in a big city.

3.4.12

Words I refuse to use: No 1 of a series.

next-gen, as in:
The company is positioning itself as the next-gen platform for restaurant marketing, leveraging the appeal of video and power of social media to help restaurants drive foot traffic by allowing diners to discover and share the dishes with their friends across their social graph.
Nos 2 and 3 also appear in that paragraph.

4 comments:

Melbourne Girl said...

"Touch Base". Number 1 for me at the moment. The list can change from day to day, but usually, anything connected to "social media" including that term, is a no-no.
Oh and stake-holders. Ugghh

kitchen hand said...

Melbourne Girl, stakeholders is one of my personal favourite love-to-hate words, along with 'leverage' as a verb and 'drive' when related to sales, foot traffic, etc etc.

Melbourne Girl said...

KH I was just flicking through Don Watson's "Death Sentence"
It contains some double-speak doozies!

kitchen hand said...

Don Watson has been fighting a lone battle for years. He had a great piece in the Financial Review magazine a couple of months ago. But still no-one listens!