Ruminations and recipes from a small kitchen in a big city.

20.2.13

Foodies not impressed: someone moved their cheese to a discount supermarket.

It's a hard life being a gourmet foodie. Or is one of those words redundant? The trick is to be the first to get on to something new and exclusive, and then drop it like a week-old meme when the mainstream discovers it.

For example, God forbid a supermarket - a discount supermarket - should win an exclusive cheese show award. An award? Aldi won eight gold, 41 silver and picked up Best Contributor at Royal Sydney - in its first attempt. Looks like the old stagers have been resting on their limburgers.

Uproar and outrage ensued.

Pointedly, the ABC accompanied its story with a picture of a housewife pushing a trolley out of an Aldi store with her toddler in tow - he probably eats Bega Bar-B-Cubes! or Cheestiks! The Age went typically pseudo-intellectual, wheeling out a cheesemaker's take on cultural identity:
Perhaps the decision to award Aldi the lion's share of produce medals for dairy this year is simply a fitting acknowledgement of a seismic shift in how we consider the supermarkets: not solely as dispensers of perfect, cheap food, but as repositories of significant aspects of our cultural identity.
But Aldi is not getting into seismic shifts:
Aldi Australia spokeswoman Annike Morgan yesterday made no apologies for providing "high quality products at a low price", adding 94 per cent of its dairy products were Australian-made. "Many of our cheese suppliers run small local operations, while others are somewhat larger with production facilities throughout Australia," she said. "The cheeses entered were expertly sourced from a number of regions throughout Australia."
Cheese inexpensive enough that even discount supermarket customers can buy it?

Yes! Proven by foodie judges in a blind taste test.