Ring. Ring. Hello, classifieds? Yes, I'd like to place an ad. Pardon me? The 'Celebrations' or 'Milestones' section? It's a birth notice, so I suppose it could be in either. You decide. It's your newspaper. You'd like to start with the surname? Sure. It's spelt K - E - ... pardon me? Larger point size? To make it more prominent? It's a birth notice, not a used car ad. (PAUSE) No, I'd feel like I was putting all those other new babies in the shade if we ran the surname in 72 point. Thanks anyway. The text? Sure. I'll read it out to you. ... born October 23. Thanks to all at ... excuse me? 2006? Yes, I do know it's 2006. I wouldn't be placing the ad if the baby was born in any other year, would I? (PAUSE) They what ? People like to cut out the ad and blow it up and place it on the wall and that way they know what year the baby was born? I see. I think. Then again, I suppose people forget their children's names as well.