It was one of those cold nights that creep up on you in early spring. I was on the train. Every passenger was wired, but they call them customers these days. "Attention all customers: the 7.40 from Frankston has been cancelled due to overhead works. Fingers tapping and flicking. Necks craned down. Eyes fixed on screens. Automatons. Earlier that day, one of my clients – a consumer goods manufacturer – had asked me for help with his Facebook page; meaning his company's Facebook page, not his own personal Facebook page. Yes! Companies have Facebook pages! The page's message board or wall or whatever the thing is called had been beset with negative comments about one of its products. Many were factually incorrect, some were abusive, and some were unpublishable in mainstream media. He wanted to design a kind of pseudo app within the page that would get complaints off the wall and into a forum so that the comments could be sorted and the genuine ones dealt with individually...
Recipes and ruminations from a small house in a big city.