Write about food for money? Beyond a few observations, food is food. Its nature determines that over-analysis is not natural, like chewing a mouthful eighty times. Food is for eating, not analysing; not for very long anyway. Food writing has to be sleight of hand. You have to write about something else and food has to just be there, along for the ride, without getting in the way. Food columnists go in and out of fashion. Eventually they pall. Jeremy Clarkson never palls, even though his writing is as formulaic as it gets, because his subject is motoring. But because the subject is food and the medium is their words, food writers’ pet phrases turn stale, like bread. It is something to do with the imaginative right and logical left brain, and hunger and desire, and what happens to your brain - or your stomach - when you read about food, and having the ability to go out and buy a burger right now; while you can’t go out and buy a Bentley right now. I don’t know. It is fashionable to