Label lore: a fascinating game of mystery, puzzlement and sheer idiocy to help you while away those boring shopping trips to the supermarket.
Aisle one. Seen on a can of pineapple: Naturally Low in Fat . Spent the next two aisles looking for sugar labelled Naturally Low in Salt , spring water labelled Naturally Low in Caffeine and legs of lamb labelled Naturally Low in Fish . Didn't find any, but the shopping trip was a quarter over, and I found myself in ... Aisle five. Seen on a can of tomato soup: Made from responsibly grown Australian tomatoes . Now this was a hard one, and provided enough entertainment to get me through the next four aisles (which also made me forget two items on the shopping list). To start with, since grammar went out with old telephones, people throw words into sentences in any order. Was the adverb 'responsibly' even intended to modify 'grown'? And if so, how do you define responsibly grown tomatoes? Or irresponsibly grown ones? Left out in the rain? Letting cockatoos eat them before they ripen? Or did the manufacturer really mean that all Australian tomatoes are resp