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Showing posts from October, 2015

Beer (Part One): #2 in a series of scenes from the advertising industry.

THE CREATIVE PRESENTATION FOR A NEW BRAND OF BEER IS TAKING PLACE IN THE BOARDROOM. THE CREATIVE DIRECTOR, JUSTIN, IS AT ONE END OF A TABLE AND THE CLIENT, MR EUGENE IONESCO (YES: HIS NAME REALLY WAS EUGENE IONESCO), IS AT THE OTHER END OF THE TABLE WHICH IS ABOUT A MILE LONG. WHAT IS IT ABOUT LARGE BOARDROOM TABLES? SOME KIND OF STUPID CORPORATE POWER GAME? JUSTIN IS NERVOUS. FIRSTLY, HE HAS TO SHOUT BECAUSE THE CLIENT IS SO FAR AWAY. SECONDLY, THE POWERPOINT PRESENTATION IS ONE FRAME OUT, MEANING THERE'S AN EXTRA PAGE IN THE PRINT DOCUMENT BUT DELETED FROM THE COMPUTER. THIRDLY, THE CONCEPTS ARE NOT MAKING HIM JUMP THROUGH HOOPS TODAY. JUSTIN IS WEARING A CHAMBRAY SHIRT OVER FADED JEANS. HE THINKS HE IS BEING IRONIC ABOUT THE EIGHTIES, BUT HE JUST LOOKS LIKE ROD STEWART. EUGENE IS WEARING A WHITE SHIRT OF FINEST COTTON OVER BLACK DESIGNER PANTS AND SOFT BLACK SUEDE SHOES. A SLINKY ORANGE SCARF IS TOSSED CARELESSLY AROUND HIS NECK AND DRIFTS WITH HIS MOVEMENTS LIKE GOSSAMER. ...

Spaghetti recipe ahead of its time.

According to popular opinion, 1950s Australia was a cultural, culinary and social wasteland. One of the sub-texts of this misguided belief is that 'multi-cultural' food arrived only during that decade's post-war European migration into Australia. Presumably pasta, garlic, canned tomatoes and other exotic ingredients disembarked alongside the immigrants - or in their suitcases - off the same 1950s boats at Station Pier, to widespread nose-crinkling of the natives. Au contraire, mes amis . The following recipe complete with those same foreign ingredients appeared in a 1930 edition (see previous post) of The Leader Spare Corner Book . Hancock’s Spaghetti Recipe Chop up fowl in small pieces, add two tablespoons of lard, braise well, then add four cloves garlic (or onion), 2 lb of tomatoes, small cup of water, salt and pepper to taste. Simmer until fowl is tender, pour over spaghetti, add grated cheese and serve. Ordinary cheap cuts of meat can be used instead of fowl. Thi...

Omelette with roast potato, zucchini and chorizo sausage.

Roast potatoes are one of life's greatest benefits, especially when eaten hot straight from the oven having been baked with garlic and rosemary. Unfortunately, I sometimes bake too many and despite our best efforts, some remain uneaten. There are many ways to use them up. Pizza restaurants slice them onto pizzas and call them 'gourmet'. I call them leftovers. Beat half a dozen eggs and pour them into a non-stick pan over a low heat. Slice roast potatoes, grate a zucchini, slice a cooked chorizo sausage into thin rounds, cut some black olives into fine slices. Add these to omelette. Place lid over the pan if it has one, turn heat to lowest and let it cook through gently. If brave, make an attempt to fold this monster omelette, otherwise leave it as it is and call it a frittata. Slice into wedges and serve.

Eco Macaroons.

Nothing beats putting 'eco-' in front of your product name to generate utterly cynical marketing credibility. The average consumer is presumed to believe that the manufacture and distribution of a product without the eco- prefix has left a trail of environmental disaster in its wake. But add those three magic letters and the marketer conjures a kind of damage reversal; and an enviro-pixie waves a wand of green fairy dust every time you buy it. Eco batteries. Eco downlights. Eco bananas, with machine-dipped red wax tips. Yesterday I saw a product in the bathroom department called Eco-Ply. Enough said. Every time you flush, a forest grows somewhere. But eco- is not new. It pre-existed the green religion. I came across it in an old cookbook. Eco Macaroons. Half cup sugar. ¾ cup dessicated cocoanut (sic). ¾ cup rolled oats. Small piece butter. Mix well with beaten egg, and drop in teaspoonful on baking sheet. Bake in slow oven 20 minutes. From The Leader Spare Corner...

Getting to the moon in six easy steps.

Who needs NASA? Illustration by William, 2010.

PowerPoint: a series of slides full of 'faulty logic'.

At last. Someone has verbally, if not literally, destroyed PowerPoint . I've been railing against PowerPoint for years. Some of my choicer PowerPoint quotes: Thick, steaming garlic bread and red wine. It makes the perfect late supper, unless you have an early meeting next morning. However, if you are being summoned to a powerpoint presentation, go ahead and eat all the garlic you like. Anyone putting on a powerpoint presentation in the morning deserves to be blown away in a garlic gale. I was at my second office reading a forty page powerpoint printout about some marketing genius's idea of what 'sets a company apart'. It was full of words like 'innovate' and 'respond' and 'focus on the customer' but it was devoid of any common sense at all. Yes, it's Bulwer-Lytton time again; the competition that asks you to write the opening sentence of the worst-ever novel. Shouldn't be hard: just read the average corporate mission statement or ...