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Showing posts from August, 2016

The New Retail Account, Part One: Clyde Ulster Arrives.

CLYDE P. ULSTER WAS A SANDY-HAIRED FAT MAN WHO HAD A RED FACE AND WORE A SUIT THAT WAS TOO BIG, BECAUSE HE THOUGHT IT WOULD MAKE HIM LOOK SMALLER. IT DIDN'T. CLYDE P. ULSTER LOOKED LIKE AN ELEPHANT IN A COLLAPSED CIRCUS TENT. MR ULSTER STARTED WORKING AT ADVERTISING AGENCY BLAKE BROWNING BURNS ONE WINTER. HE APPEARED LIKE SO MANY CONSULTANTS DO - HE TURNED UP EVERY NOW AND THEN UNANNOUNCED; AND BEFORE WE KNEW IT, HE PART OF THE PLACE, BORING US TO DEATH AT FRIDAY NIGHT DRINKS AND LAUGHING TOO LOUD AT THE MD'S JOKES. CLYDE DROVE A TWENTY-YEAR-OLD NAVY BLUE MERCEDES 400SEL WHICH WAS COVERED IN DUST AND HAD A BACK SEAT FULL OF JUNK UP TO THE WINDOW SILLS. THE JUNK INCLUDED PLASTIC-BOUND INCH-THICK PRINT-OUTS OF POWERPOINT PRESENTATIONS, YELLOWING AND DOG-EARED. THAT MEANT CLYDE P. ULSTER HAD EITHER EXACTLY THE WRONG ATTITUDE ABOUT POWERPOINT PRESENTATIONS, OR EXACTLY THE RIGHT ONE. I COULDN'T FIGURE OUT WHICH. THE REST OF THE JUNK INCLUDED RETAIL BUSINESS TENDER DOCUMENTS ...

Nuts and brassicas.

Yeah, I had to read it twice as well. Some headlines do that to you. Pasta with walnuts and broccoli. Something to do with flavour or texture or both. Nuts go with members of the brassica family and if you underscore that pairing with something warm and bland and homely, like traditional home-made pasta, and bind it with a compatible fat - cream or cheese or both - you have the makings of a great dish. Hence the following: Cook the pasta. Rigatoni is my fallback when discrete components appear in the sauce, but for this I used farfalle, usually incorrectly translated as bowties for the obvious reason, but when you know it means butterflies, you will never again look upon a pack of them in a shop as an item of men's clothing. Meanwhile, cook a finely chopped onion and a clove of garlic in some olive oil in a shallow non-stick pan. Then add half a cup of white wine, the same amount of cream, and a shower of walnuts. Stir and reduce. When the pasta is almost cooked, throw ...

The Flight, Part Two.

WAYNE, A JADED ADVERTISING AGENCY MD, IS ON A LONG DISTANCE FLIGHT WITH AGENCY ACCOUNT EXECUTIVE, TRENT, WHOSE OVER-EARNEST RAMBLINGS ABOUT THE UPCOMING BUSINESS PITCH ARE KEEPING WAYNE AWAKE DESPITE HAVING RELIEVED THE PLANE OF ITS SINGLE MALT WHISKY STOCKS. TRENT WANTS TO REVIEW THE PITCH (TO INTERNATIONAL EQUESTRIONAGE, A BETTING 'INTELLIGENCE' COMPANY) DESPITE IT BEING THE MIDDLE OF THE NIGHT. SUDDENLY THE PLANE HITS TURBULENCE. TRENT HITS THE ROOF AND THEN BECOMES AS MAUDLIN AS A DRUNK IN A EUGENE O'NEILL PLAY. TRENT: You need a holiday Wayne. Why don't you take this weekend off? WAYNE: What's a weekend? TRENT (DOESN'T GET SARCASM): It's the days in between Friday and Monday when other people relax, have long leisurely breakfasts, go and play golf, and play with their children. WAYNE (DOWNING THE LATEST SCOTCH AND GETTING TEARY AND MOROSE): Oh. I must have one soon then. I've got children, you know. (PAUSE) I wonder what their names a...

The Flight, Part One.

Rated R: adult themes, strong language, threats of violence, extreme sexism, etc. etc. In other words, a perfectly normal conversation between mature adults in the pre-'You Can't Say That!' era. ON AN AEROPLANE SOMEWHERE. IT IS LATE AT NIGHT, POSSIBLY EVEN EARLY IN THE MORNING. THE BLACKNESS OUT THE WINDOW GIVES NO CLUE. WAYNE AND TRENT - OF ADVERTISING AGENCY BLAKE, BROWNING, BURNS - ARE IN ADJOINING SEATS FLYING TO A FAR DISTANT LOCATION WHERE THEY ARE TO PRESENT A NEW BUSINESS PITCH TO A MAJOR CORPORATION WHICH PRODUCES HIGHLY SECRET SOFTWARE USED BY INTERNATIONAL GAMBLING INTELLIGENCE PROVIDERS FOR THE HORSERACING INDUSTRY. WAYNE, 41, IS AGENCY MANAGING DIRECTOR AND HAS SEEN IT ALL. HE KNOWS THE TRICKS AND CAN PICK BULLSHIT AT A HUNDRED YARDS. HE HAS BEEN AROUND LONG ENOUGH TO KNOW THAT THE ENTIRE ADVERTISING INDUSTRY IS A GAME PEOPLE INDULGE THEMSELVES IN TO PREVENT BOREDOM. WAYNE IS SEMICOMATOSE AFTER SEVERAL EXTREMELY ENJOYABLE SINGLE MALTS. TRENT, 28, IS A T...