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Get out the atlas.

I was in the canned vegetables aisle of the supermarket looking for some capers. There they were on the top shelf: two brands to choose from.

The first jar's front label read:
Sandhurst Fine Foods
Baby capers in wine vinegar


Underneath that:
Sandhurst
The All Australian Company


The back label read:
Sandhurst Fine Foods
Italian Specialities made for Australian tastes!


And underneath that:
Product of Morocco

The second brand revealed that the capers were made in Australia from imported ingredients. How do they do that?

Comments

  1. Maybe the capers they're talking about aren't in the jar :).

    ReplyDelete
  2. Buy Australian grown capers instead www.australiancapers.com.au. We've been selling them for a while - really good!

    ReplyDelete
  3. Exactly, Ian!

    Thanks anonymous. Now all you need to do is get distribution through Coles and Woolworths - and good luck with that.

    ReplyDelete

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